Will Wright

Spore:

At the same time, what he calls the 'value to gamers' levels off after a while. A game with 22,000 animations isn't twice as good as a game with 11,000 animations. But fortunately, Wright learned another lesson from The Sims: People love to make their own content. They love to customize their experience.

A new way to think about games. I want to play it. It would be fun to manipulate evolution in a game. Spore footage