biology of eating

More evidence against consuming diet food:

The animals in his study were able to predict the amount of calories in a food based on taste, demonstrating that the body uses cues like taste and texture to make sure it's getting enough fuel. Just as Pierce's rats were fooled into thinking they hadn't absorbed enough calories after eating diet chow, people are preprogrammed to anticipate sugary, high-calorie fulfillment when drinking a soda or noshing on a sweet-tasting snack. So, the diet versions of these foods may leave them unsatisfied, driving them to eat more to make up the difference.

It is not just drinking diet soda with artificial sugar, but any kind of diet food that tries to offer lower calories. They can deceive your body thereby setting a new normal for the amount of sugar-tasting food that it needs.

I often wondered how can people handle the excessive amount of sweetness they consume. For me, one can of soda, if I drink one, is enough, probably too much. I couldn't swill three cans or more. So, when I hear of people ordering 64 ounces, equivalent to the amount of water that doctors say to drink everyday, I am aghast.

Fortunately, I haven't seen much of this in San Francisco. Possibly these 64-ounce drinkers are more prevalent in other areas of America.